The packaging for Hara Eternal was developed to introduce the brand’s first visual identity: a refined, modern tea line built around sensorial storytelling and quiet luxury. The goal was to create a premium look that felt both organic and curated, using color, typography, and composition to express the mood of each blend while maintaining a cohesive brand system.
The result is a clean, contemporary packaging series that balances minimal design with emotional depth. Every detail was crafted to enhance shelf impact, communicate quality, and establish Hara Eternal as a distinctive, elevated presence within the world of fine teas.